Marketing Magic from Kim Kimmy


Services

If you always do what you have always done, you'll always get what you've always gotten. Or less. Especially in this economy.

Hang onto your shoes -- Kim will "knock your socks off" with her creative brainstorming!

Kim's philosophy: Advertising builds awareness and public relations builds credibility-- at twice the impact with half the cost.

There are only three reasons NOT to use Kim’s services*, but many reasons TO do so:

  • Saving time;
  • Saving money;
  • Having Kim do all the legwork up front, at an event – and after;
  • Making sure your marketing is professional in all aspects;
  • Letting Kim do all the work, so you get all the credit!

Maximize your results and your return, and minimize the hassle, with Kim's counsel. She is adept at working within budgets, and offers several ways to pay for her services.

Contact Kim and she'll give you a peek inside her magic hat. She'll help you find the marketing tricks that best suit your organization.

* Reasons NOT to work with Kim:

  1. You have too much time on your hands.
  2. You have all the money in the world for your event budget.
  3. You thrive on being stressed.

Events

impresario (im-pruh-SAR-ee-o) noun 1. An organizer, promoter, or manager of public entertainments

If you are considering or planning any kind of meeting or special event from 10 to 10,000 people, let Kim Kimmy be the wind beneath your wings ... especially if your wings have been clipped or are not flying so well in a down economy.

The secret to a successful event is in the details. Kim excels at creating, executing, and publicizing your event. Kim offers cost-free imagination plus effective resources for visionary events and conferences, including:

  • Entertainment (caricaturists, celebrity look-alikes, mimes, musicians and singers, magicians, etc.)
  • Speakers
  • Décor
  • Negotiating with venues
  • Arranging for liability insurance
  • ...and providing creative ideas

Kim Kimmy does all the work and you get all the credit – and enjoy being at your event!

Focus groups and research

Kim says that step one of any successful project is appropriate research. From focus groups to online studies and a myriad of other techniques, Kim can direct the process.

  • Showing companies, non-profits, and organizations why they need to do focus groups
  • Arranging for a focus group facility
  • Recruiting appropriate participants
  • Creating an effective discussion guide
  • Moderating group(s)
  • Producing a follow-up report
  • Creating do-able marketing ideas based on the research -- something that no one else does.

Writing and editing

The written word can make or break a marketing program or deal. Articles written by "you" are often more effective than advertising. Even your holiday cards can be more effective with a well-written message. Kim has even been known to write “father of the bride" speeches!

Kim writes the material, but you get the byline.

Providing and executing creative ideas

Kim can create effective ideas for markeing for any company, non-profit, or organizations, including:

  • special events
  • focus groups
  • public relations
  • Send Out Cards
  • clever or unique prizes and giveaways, and
  • other affordable marketing tools

Media training

Do you know how to approach the media if you have a positive message to get out? And more importantly – do you know how to handle a crisis? They happen unexpectedly and it’s very important to be prepared!

The media looks for man-bites-dog stories. Kim can unleash the canine, to get you the publicity you need. The best press releases contain a logical angle that benefits the audience.

Kim can take the fears out of public speaking, and make you a hero!

Emceeing and speaking engagements

"A funny thing happened on our way here tonight ..." Lively or serious, Kim can do it.

Workshops and seminars

Kim offers many training events on marketing and PR subjects that teach the audience how to fish. Some popular topics:

  • 20 Tips in 20 Minutes
  • If you always do what you’ve always done, you’ll always get what you’ve always gotten. Or less.

Benefit auction consulting

Kim helps plan and manage auctions, including:

  • Procuring donations
  • Packaging the event

Kim offers creative ideas on how to make more money with your auction.


  • In advertising, use emotional verbs. "Savor" or "enjoy" our pie--not "try" our pie.
  • Clarity is more effective than clever.
  • Any picture worth running is worth running big.
  • There's no such thing as "very" unique. It's either unique or it's not one of a kind.
  • The most important employee in your company is the one who answers the phone.
  • Ask your customer what they want. Then deliver it.
  • Begin with the end in mind.
  • After an event, guests only remember the fun they had. Make sure they have it!
  • Rule #1 in event planning: Understand your audience.
  • The best events keep the music low enough for conversation.
  • Always carry your business cards.
  • Keep in touch with clients and prospects regularly.
  • A business card that's easy to read is more effective than one that's "graphically unique."
  • Use sans serif type -- it's easier to read. Examples: Helvetica or Arial.
  • A short speech is usually better than a long one. Think of the Gettysburg Address.
  • Make life easy for your client--don't make them press 1 for this and 2 for that!
  • Research saves money in the long run. Ask why and then listen.
  • Fish where the fish are biting.
  • It's easier to upsell a current customer than to get a new one.
  • Care for your internal customer. It's smarter to retain employees than to look for new ones.
  • To be better than your competitor, what extra service do you offer?