Marketing Magic from Kim Kimmy


Clients

Kim Kimmy Enterprises has provided services to a variety of businesses and non-profit organizations. Here are a few:

  • Bellevue Square Multicultural Holiday Celebrations from Around the World
  • Bigink
  • BrandStrategy, Inc.
  • Exclusively Washington store
  • Ghostwriting (would love to tell you who those clients are!)
  • GMA Research
  • Having A Ball dance instruction and dance parties
  • Heart of Hope Ministries International (pro bono)
  • Huf, the World's Fastest Caricaturist
  • Ivar's Restaurants & Seafood Bars
  • Kidd Valley Hamburgers and Shakes
  • Lincoln Square Cinemas (grand opening event)
  • Lucy activewear grand opening events, Denver; Corte Medera, CA; Redmond (WA) Town Center; Santana Row, San Jose, CA
  • Mirabella Continuing Care Retirement Community
  • Premera Blue Cross (special events)
  • Spud Fish and Chips on Alki
  • Arnold Palmer's restaurant, La Quinta, CA
  • Arts Coalition of Seattle
  • ASCRS (American Society of Cataract & Refractive Surgery) press relations
  • Bellevue Square Holiday Parade
  • Boeing
  • Bumbershoot
  • CBS 2, Palm Springs
  • Central Washington University
  • Federated Dept. Stores
  • Fifth Avenue Theatre
  • Grocery Outlet, Inc.
  • Humane Society of King County
  • International Association of Convention and Visitors Bureaus
  • Jupiter Peak Lodge, Park City, UT
  • Ketel One vodka
  • KOMO TV
  • KSL Resorts, including Arizona Biltmore & Spa; Grand Wailea Resort Hotel & Spa; Doral Golf Resort and Spa; La Quinta Resort & Club; Emerald Point Resort & Conference Center; Claremont Resort & Spa; Grand Traverse Resort & Spa
  • Lakeside School
  • Craig Linder, composer and pianist
  • Marketing magazine (monthly humor column for seven years)
  • Master Builders Association of King and Snohomish Counties
  • Robert Moss, author
  • Museum of Glass
  • Napoleon Olive Oil
  • National Park Service
  • Northwest Kidney Centers
  • PriceWaterhouseCoopers
  • Redmond Town Center
  • Ride Magnetism
  • Ruby's Diners Northwest
  • Santa Monica Convention and Visitors Bureau
  • Seattle Repertory Theatre
  • Sleep Country, USA
  • Sunkist
  • Tacoma Parks
  • The Ruins
  • Urban Self Storage
  • Washington Association of Housing and Services for the Aging
  • Washington State Department of Travel & Tourism Annual Conference
  • Washington State Employees Credit Union
  • Western National Religious Broadcasters Association Convention, San Diego

  • In advertising, use emotional verbs. "Savor" or "enjoy" our pie--not "try" our pie.
  • Clarity is more effective than clever.
  • Any picture worth running is worth running big.
  • There's no such thing as "very" unique. It's either unique or it's not one of a kind.
  • The most important employee in your company is the one who answers the phone.
  • Ask your customer what they want. Then deliver it.
  • Begin with the end in mind.
  • After an event, guests only remember the fun they had. Make sure they have it!
  • Rule #1 in event planning: Understand your audience.
  • The best events keep the music low enough for conversation.
  • Always carry your business cards.
  • Keep in touch with clients and prospects regularly.
  • A business card that's easy to read is more effective than one that's "graphically unique."
  • Use sans serif type -- it's easier to read. Examples: Helvetica or Arial.
  • A short speech is usually better than a long one. Think of the Gettysburg Address.
  • Make life easy for your client--don't make them press 1 for this and 2 for that!
  • Research saves money in the long run. Ask why and then listen.
  • Fish where the fish are biting.
  • It's easier to upsell a current customer than to get a new one.
  • Care for your internal customer. It's smarter to retain employees than to look for new ones.
  • To be better than your competitor, what extra service do you offer?